Our formulas are designed with environmental impact in mind, avoiding harmful chemicals and using eco-friendly ingredients. We’re exploring ways to make products even more sustainable without compromising effectiveness.

We aim to minimize our carbon footprint by using carbon-neutral shipping services, such as An Post for domestic deliveries, and we work with partners that share our sustainability commitments.

Smooth Dream Product - We use sugarcane-based bio-resin tubes for our Smooth Dream product — a renewable alternative to petroleum-based plastic. These tubes are fully recyclable and help lower our carbon footprint.

Mane Master Brush – Our brushes are packaged in FSC-certified recyclable paper, making disposal simple and eco-conscious. The brush handle is made from wood, and the bristles are ethically sourced boar hair, a renewable material. 

Smooth Travel Brush - Each travel brush comes in a durable metal tin — fully reusable and perfect for storing bobby pins, hair ties, or other small accessories. It's packaging that serves a purpose long after unboxing.

Smooth Silky Satin Bobbins – Our signature bobbins come in a sleek, reusable storage box — made to be kept, refilled, and reused. It's as functional as it is waste-free.

Travel Gift Set  – This set features a high-quality, reusable beauty bag that’s both stylish and sustainable. Whether you're packing your routine or organizing on the go, it’s made to last far beyond the holidays.

Christmas Giftsets Sets – All of our festive gift sets come in fully reusable packaging, including our large Smooth storage gift box — perfect for reusing at home or regifting with purpose.

We’re committed to fostering a diverse and inclusive workplace that celebrates different perspectives, backgrounds, and ways of thinking. We work with organisations that help us create a supportive environment where everyone can thrive.