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About Us

As you may have guessed from the name, we like things to run smoothly (pun intended) around here. What we don't like, are things that can ruin our a bad hair day - and let's face it, we've all been there.

What started as a small business from my attic with the help of my Grandad and sister, we have now grown to an international beauty brand with customers in over 54 countries around the world. We are an Irish business that has created award winning, innovative, multi-functional products to help your day run more smoothly!

At The Smooth Company we will always be cruelty free, and promise to do our bit for the environment. 

We have documented our business journey on TikTok and have now reached over 95 million views with customers in over 54 countries around the world. We would love nothing more than for you to join us too on our small business journey, and experience our seamless blend of innovation, luxury, and top-tier product performance. Trust in our expertise, and let us make your day smoother than ever before! Your hair routine will never be the same again, for the better of course - we know there is more to life than hair, but we think it's a pretty good place to start! 

Ready, set, smoothhhhhh!



AAt The Smooth Company we are very proud of our accomplishments to date.

We have most recently been awarded 'Highly Commended' in the prestigious Marie Claire UK Hair Care awards 2024. 

Other awards gained include the Hi-Style Beauty Award for ‘Best Beauty Buy 2023’, Guaranteed Irish accreditation, and ‘Emerging New Business 2023’ from the National Small Firms Association National Small Business Awards.

The Smooth Company has been nominated for not one but FIVE awards at the eComm Awards 2023.

- Beauty, Health & Wellbeing eCommerce Website of the Year
- eCommmerce Startup Website of the Year
- B2C eCommerce Website of the Year
- Business Growth Award
- eCommerce Innovation Award

          Our founder Aine, was recently selected for The Sunday Independents 30 under 30 list, shortlisted for the Image PWC Young Businesswoman of the Year Awards and winner of the ‘Young Entrepreneur Of The Year’ at the Irish Woman Of The Year awards 2023.


The Back Story

The Smooth Company was founded by Aine Kennedy after she spent eight years working in the beauty industry and earned her degree in entrepreneurship from University. Like many of us, suffered many a bad hair day and saw a gap in the market for a hair hero that could control flyaways and baby hairs unlike any other. Aine successfully developed a unique formula for hair taming wand that would not leave your hair hard or greasy like other hair styling products can do. It took nearly two years to perfect the award winning Smooth Stick™ which is formulated with a unique formula is enriched with hair loving ingredients including Biotin, Vitamin E, and Aloe Vera which will help nourish the hair while also keeping it in place all day long. The Smooth Stick™ has not only become a fan favourite but has also become an internet sensation as Aine has documented her small business journey online and has racked up over 95 million views on TikTok. The company has grown from packing orders in an upstairs bedroom with her Grandad Billy, and family to becoming an internationally recognized brand in less than 18 months. The Smooth Stick™ launched in Brown Thomas and Arnotts stores in Ireland where it sold out in just four days and most recently launched in the UK where it is now stocked on!

This company is dedicated to my lovely Nana Carmel, who always had a hair tip or trick up her sleeve to share.