The Smooth Stick™ X Brown Thomas

The Smooth Stick™ X Brown Thomas

The Smooth Stick™ has launched into Brown Thomas!

It has officially been six weeks since The Smooth Stick™ launched into one of the most iconic stores in Ireland - Brown Thomas! We still can’t believe it...

It’s even harder to believe that we completely sold out in just FOUR DAYS in both the Dundrum store and the Clarendon St. store!! Not to worry - we have restocked and you’ll be able to pop in and pick up a Smooth Stick™ in time for Christmas. We are stocked in three stores - Brown Thomas Dundrum, BT Blanchardstown, Planet Beauty Clarendon St. & BT online.

To celebrate, we hosted the very first official Smooth Company event! The launch event took place on November 9th in Ladurée, Dublin and was the best launch day we could have asked for. What an incredible day of celebrations with amazing friends, family and some of the most fabulous influencers in the industry. We went all out for our first event - tasty breakfast followed by a Smooth Co macaron and delicious coffee, exclusive Smooth Stick™ demos by Grandad Billy, & of course, cutting the ribbon in Planet Beauty!

We were visited by some of the most supportive ladies including Miriam Mullins, Shanice Griffin, Sally Foran, Pamela Laird, Nia Gallagher, Lorna Spaine, RebekahWithLove, Lauren Whelan, Sophie Murray, Sinead Rice, Sandra Gillen, Molly Roberts. How lucky am I to have the support of such amazing creators?!

We were so thrilled to also have fellow business owners Abbie Beggs (owner of Bound Apparel), Zoe Kennedy (owner of Zo & Co), Shauna Burke (owner of Croia Jewellery), hair stylist Stephen Hennessy, and of course the fabulous Charlotte McCormick (founder of Hire A Buyer). I am so beyond grateful to have the support of such amazing and inspiring professionals!! The girls were there too which was so amazing, along with Amy from the


Thank you SO much to everyone who has supported The Smooth Company this year! I can’t put into words how happy it makes me to see everyone loving the Smooth Stick™, it means the world to me <3 I never would have imagined this year ending how it has when I launched the business in March, I am lost for words but I appreciate you all so much!!

Don’t forget to pop into Brown Thomas to pick up your Smooth Stick in time for the festivities, whether it’s a gift for your bestie or yourself (no judgement here)! 

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Congratulations Aine. Very good product.

Pamela Hanniffy

Beautiful photos.

Pamela Hanniffy

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